The marketing communications landscape in the UK has changed so dramatically since Adam & Eve launched in 2008 that they may well prove to be the last in an era of start-ups that achieved overnight success. Global consolidation, the shift to more fluid and project based compensation models, and client expectations in relation to multi-channel capability, are making it increasingly difficult for start-ups to land the transformational new business win that gives them momentum (and bankrolls their expansion). This doesn’t mean there isn’t space for talented start-ups that are different and/or better. But start-ups will take longer to get traction and their founders are unlikely to get rich quick.
To read my full article published by The Guardian, click on the link below;