The Last of the Adam & Eves?

The marketing communications landscape in the UK has changed so dramatically since Adam & Eve launched in 2008 that they may well prove to be the last in an era of start-ups that achieved overnight success.  Global consolidation, the shift to more fluid and project based compensation models, and client expectations in relation to multi-channel capability, are making it increasingly difficult for start-ups to land the transformational new business win that gives them momentum (and bankrolls their expansion).  This doesn’t mean there isn’t space for talented start-ups that are different and/or better.  But start-ups will take longer to get traction and their founders are unlikely to get rich quick.

To read my full article published by The Guardian, click on the link below;

http://www.theguardian.com/media-network/media-network-blog/2014/jan/14/agency-startups-mountain-to-climb

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