How Agencies Rank Their Clients

The Talent Business’ Global Brand Owner Reputation Survey was the first research study of its kind to investigate what motivates the world’s most senior agency talent to work with one brand owner rather than another.  The survey’s 398 respondents provide irrefutable evidence that a client’s reputation in the agency community directly impacts on the quality of talent that agencies are able to attract to work on that client’s business.

To read the opinion piece I wrote for Fast Company, and to view the top line research findings, just click on the link below;


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