Autonomy, Mastery and Purpose

Some of you will have seen Dan Pink’s TED talk on ‘the puzzle of motivation’.  Dan’s book, ‘Drive’, challenges the inherited wisdom that underpins business school theory on what motivates us in the work place.  If, like me, you’re not a great reader, there’s a brilliant, ten minute animated film on the link below, which illustrates Dan’s findings.  And in case you don’t know – autonomy, mastery and purpose are the key drivers for those of us who work in creative businesses.


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