As tech capabilities become cost of entry for agencies, what makes an agency better and different will once again be culture and talent. Here’s the link to my opinion piece in Adweek;
The increased scrutiny of the creation of social value, and the crystalizing of the link between the creation of economic value and social value in delivering sustainable growth, will have a profound impact on the qualities and skills required in the next generation of business leaders. Here’s a link to my Adweek opinion piece;
There’s a link below to my Adweek piece on the symbolism of Sir Martin’s departure from WPP;
Here’s a link to Business Insider’s ‘The 50 Most Innovative CMO’s in the World 2017’. I was one of five ‘independent experts’ on Business Insider’s advisory council who contributed to the ranking.
As clients and agencies face a period of unprecedented business transformation, the Chief Strategy Officer is centre stage.
Here’s the link to my article, ‘The Rise of the CSO’.
Here are links to the series of Global CEO interviews I have been conducting for The Drum, entitled ‘The Secret of My Success’. This is an ongoing series and more interviews will be published in 2017.
CEO WORLDWIDE OF J. WALTER THOMPSON, TAMARA INGRAM
THE DRUM MAR 31, 2017
GLOBAL CEO OF HAVAS CREATIVE GROUP, ANDREW BENETT
THE DRUM DEC 12, 2016
CHAIRMAN AND CEO OF MCCANN WORLDGROUP, HARRIS DIAMOND
THE DRUM NOV 16, 2016
PRESIDENT AND CEO OF TBWA\WORLDWIDE, TROY RUHANEN
THE DRUM SEP 28, 2016
GLOBAL CEO OF LEO BURNETT, RICH STODDART
THE DRUM JUL 4, 2016
GROUP CHAIRMAN AND CEO OF GREY, JIM HEEKIN
THE DRUM MAY 25, 2016
Here’s the link to the “Star Wars” article I wrote for Fast Company Co-Create;